Things are different than they were a year ago. This is a huge understatement! The arrival of COVID 19 and the effect on our lives worldwide has been immense. My business coaching practice in the Woodlands and in Houston has given me an observation point to see many businesses and how they have responded to the new world that COVID 19 has wrought.
The great news is that creativity, when it comes to survival is alive and well. The bad news is that in many instances it is not enough to survive. Each business, so to speak, is its own individual boat. When COVID 19 first arrived, some boats were already in a safe harbor. A safe harbor is a place where their business is not going to be severely affected. They are going to be profitable and survive. They will change because of safety concerns as to how they do business but overall, they are in good shape.