Building a Winning Culture: Establishing a Clear Purpose

In previous posts I have looked at building safety and sharing vulnerability which are two components to building a winning culture. A winning culture is one where people want to work at the company they are at. It is where, in your personal relationships that people want to be with you.
The third component to building a winning culture is to establish a clear purpose. I clear purpose is critical to guide the actions and decision making within a company or in relationships.
As a personal business coach in The Woodlands and as a personal business coach in Houston, regardless of where I am at or who I have the privilege of collaborating with, establishing a clear purpose for what we wish to accomplish is critical to our success. In a company, establishing a clear purpose is like a lighthouse. It becomes a beacon of light to guide your thoughts and actions.
Establishing a clear purpose is critical to having a winning culture. First, with a clear purpose that involves others, you can focus on something bigger than yourself. People love to belong or be part of something bigger than themselves. As Helen Keller once said, “Alone we can do so little. Together we can do so much.” A clear purpose is the glue that bonds people together to accomplish something bigger and better than anything they could do on their own.
A clear purpose can be found in the mission statements of many organizations. For example: In Conroe, Texas, the mission statement for the city employees is: “To serve the citizens of Conroe and to exceed their expectations.” With a clear purpose, decisions affecting the citizens are filtered through the prism of their mission statement. And, as the city employees are out serving the citizens they are guided by the words: “To serve the citizens of Conroe and to exceed their expectations.”
In a winning culture, you may have the best processes, top product and great people. Yet, without a clear purpose, decision making over a period of time can take a good organization and turn it into a mediocre or failing one.
Establishing a clear purpose gives people not only a sense and belief that they belong to something bigger than themselves, it gives them guidance in direction, behavior and attitude as they go about their daily work. A clear purpose is like putting a rudder on the ship of business or the boat of your life. It gives you the ability to steer in a clear direction to having a winning culture and locating the harbors of success and profitability.

Keywords: clear purpose, personal business coach in The Woodlands, personal business coach in Houston, winning culture, building safety, sharing vulnerability, lighthouse, alone we can do so little, together we can do so much

Group Culture Is a Powerful Force

As a personal business coach in Houston I have the opportunity to work with teams in corporations. In my personal business coaching in The Woodlands, I get to work with small businesses and the teams within the businesses.

Whether the organization is large or small there is a desire to have good culture. It has been shown in studies that a strong culture can increase income by several hundred percent! We know that a good culture works. We are generally not sure why it works.

But the bigger question is: How do we go about creating it? Like the kindergartners referenced in the last two posts, culture is created by a specific set of interactions. These interactions are based on social skills. In his book, The Culture Code, Daniel Coyle references three keys to building a good culture.

1. Build safety—which through our social signals build bonds of belonging and identity.
2. Share vulnerability—explains how habits of mutual risk drive trusting cooperation.
3. Establish purpose—tells how narratives create shared goals and values.

The three skills work together to create a strong culture. I highly encourage you to read his book. And when you read it, you will learn something new that will add to your personal development and self-improvement. It will also give you a new awareness of how you can contribute as an individual to building a culture within the team or group of which you are a part.

How the Kindergarteners Won

In the previous post I related an experiment that was done to highlight aspects that create a good culture in which teams can be productive. As a self-improvement business coach in the Woodlands one of the areas of focus in corporations and small businesses that I collaborate with has been regarding culture and how culture impacts not only a team’s efficiency but effectiveness.

The kindergarteners in the experiment won against teams of business students. They also carried the experiment to other groups. The kindergarteners defeated lawyers and CEOs. So, what was going on that created this unexpected result?

Let’s start with what we focus on, which is individual skills. If you think about it, individual skills are easy to focus on because they are the most visible. But, when it comes to team performance, it is not individual skills that matter. What matters is the interaction.

Let’s take a look at the business students. As a personal business coach in Houston, I have worked with talented young people. The business students had more talent individually than the kindergartners. But they were not engaged in collaboration, so much as what psychologists call, status management. They were figuring where they fit into the larger picture. Who is in charge? Is it okay to criticize someone’s idea? What are the rules here? Their interactions appear smooth, but their underlying behavior is riddled with inefficiency, hesitation, and subtle competition. As a result of managing status their first efforts collapse and they run out of time.

The kindergarteners, on the other hand, appear to be disorganized on the surface. But when you view them as a single entity, their behavior is efficient and effective. They are not competing for status. They work energetically together. They move quickly, spot problems and offer help. They experiment, take risks, and notice outcomes, which guides them toward effective solutions.

The kindergarteners succeed not because they are smarter but because they work in a smarter way. As we know, and the kindergartners prove it, group culture is a very powerful force.